I would like to introduce your audience to the newly launched, Elevated Lifestyle Brand, Pesévérer (PRSVR)!

Pesévérer (pur suh vuh day) the French translation for persevere or PRSVR (Passion, Resilience, Sacrifice, Values, Respect) is largely based upon the premise of striving to better ones self, while aspiring to inspire others. In launching PRSVR, the initial Destination 2012 collection of leather based luggage and outerwear combines themes of style, versatility, and functionality within each piece. Destination ’12 launched just in time for Fall where fashion is at its best and lots of people will be traveling for the Holidays. This collection offers everything needed to be able to literally travel in style!

A unique aspect of PRSVR is that it is a “His and Hers” brand where men and women can look equally stylish carrying all of the bags and wearing the jackets. It was very important to CEO/Designer, Brandon Williamson to use premium materials by making the entire collection using Nappa Leather, supple suede and handcrafted designs while still being conscious with 80% of the pieces made with Slaughter Free Leather. For the month of October, the company will be running a special campaign for Breast Cancer. Custom T-Shirts will be sold and a pink, Combination Cycle Jacket will be auctioned off to a Breast Cancer charity. 100% of the proceeds from the T-shirt sales will also go to the selected charity organization.