“Headliners” around the country will by now have discovered a surprise Valentine’s Day present from Rotella in their mailboxes, but the candy enclosed in the holiday packages isn’t typical Valentine’s Day fare. Ticket holders rather received customized candy hearts bearing the names of the artists that will comprise the festival’s 2018 lineup. The newly designed Insomniac and EDC logos additionally appear printed on the candy, as well as a few event related phrases that will be familiar to fans of the brand.
— BLARE (@blairtownblues) February 14, 2018
For your #ValentinesDay gift. I couldn’t be more excited to announce @KASKADE, @LorenzosBeats & @DJGammer to the @EDC_LASVEGAS 2018 LINEUP!
— #edmHumor (@edmHumor) February 14, 2018
— eric lagomarsino jr (@Insomniac0084) February 14, 2018
The three-part Valentine’s Day treat sent by Rotella also discloses the event’s theme, ‘Kinetic Love,” while sharing the theme’s accompanying “special artwork,” which symbolizes the “second pillar of PLUR” in a nod to “the unconditional appreciation and acceptance that thrives within dance music.
Rotella’s final sweet Valentine’s Day gesture entails the festival’s lineup reveal. Rotella will share the lineup for EDC Las Vegas’ 22nd edition this evening during Episode #130 of Night Owl Radio. “Headliners” can catch the special broadcast at 4 PM PT on Wednesday, February 14 on Sirius XM Electric Area (Channel 52), or alternatively, through the episode’s live stream on Facebook, here. In EDC Las Vegas tradition, Rotella will announce the booked artists individually and by stage as he cues a series of “curated mini-mixes” crafted for each of EDC’s eight stages.
The festival will chart three nights under the electric sky at the Las Vegas Motor Speedway May 18-20. Those interested in attending EDC Las Vegas can purchase passes to the event, here.